By Jacob Garson- Bike
After much planning, recruitment, room reserving and coordination we, the BikeTeam, have succeeded in conducting our focus group studies! We split our team in half and interviewed two separate groups of Hill residents - student bikers and student non-bikers - and through the course of an hour long discussion, we gained some insight as to how students feel about biking here at UCLA. The designed purposes of the focus groups were to identify specifically the obstacles preventing interested students from biking, the needs of student bikers, and to evaluate the effectiveness of UCLA’s existing bike services among residents. Not only do we now have a handle on these questions, but through our discussion we developed several very specific suggestions to improve UCLA’s bike(ability).
There was resounding support from the student non-bikers for some sort of rideshare program. They emphasized quick and easy access with no strings attached, preferably a system with multiple hubs where they can pick up and drop off bikes. They also agreed that a brief online test would be appropriate for students to take in order to gain access to the bikes. The student bikers were another passionate bunch. They gave us a proper list of certain things they would like to see addressed. Amongst these were long term bike storage for the Hill, biking product stock in the Hilltop student store, and a Hill biking listserve for information about clubs and events.
We will continue to analyze and sift through the audio recordings of the discussions to catch any details we may have missed and will be presenting the suggestions to our stakeholders shortly to analyze the feasibility of each recommendation. Due to the simplicity and specificity of some of the suggestions, we think a few of these changes could be implemented by the end of the year! Check back to hear more.
Unfortunately, conducting the focus groups was a tad hectic so we did not manage to get any pictures of the event in action, but above you can see us finishing up our general survey at the Earth Day Fair. We got a total of 318 responses so far!