By Jenna Hoover
As Kelsey described in last week’s blog post, signage on campus waste bins needs to be clearer and simpler. To assist in these efforts, our team is currently designing a sign to be posted in our study area within North Campus. However, in the creation of this signage, many questions have come up. How large should the sign be? Should there be more of an emphasis on text or graphics? Should we use photos or hand-drawn graphics to illustrate the different waste items? To answer these questions, we looked to the many examples of recycling signage available online as well as on-campus.
With the Zero Waste Pauley Action Research Team also working to improve UCLA’s diversion rates through signage, we looked first to the posters they created for Dance Marathon. Featuring crisp photos and bold text, the signs inspired us to aim to achieve a visually appealing balance of text and graphics. However, after looking at educational materials for recycling programs like NYC Recycles, our team decided to use graphics rather than photos for our signage. This decision was supported by the 2013 ASUCLA Action Research Team’s finding that students prefer graphics to photos on waste signage.
Based on the many signage examples we looked at, our team now has a vision in mind for what our design should look like. Currently, we are in the process of creating the graphics and determining how to post it around Macgowan. Stay tuned to see how adding improved signage to our study area affects waste diversion rates!